Pittsburgh
Post-Gazette - 11-15-01
Cranberry woman
finds a niche in ethnic skin to market cosmetics
line
The 36-year-old former actress,
model and corporate executive launched Universal
Colors Cosmetics, a skin care and makeup line
last year. She developed the company not just
out of a self-described "obsession for beauty,"
but also out of a desire to increase economic
independence for African-Americans. Carter
employs 14 sales representatives nationwide who
market and sell Universal Colors and pocket 20
to 45 percent of the profits. Using sales associates
instead of retailers offers independence, income
and a fun career to employees, said Carter: "I'm
giving to individuals rather than big companies."
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USA
TODAY - 12/12/2001
Opportunity can
come when you least expect it
Roda Ward Carter knows that
better than anyone. As a child, her flair for
designing and making beautiful clothes for her
dolls led Roda to dream of being in the fashion
world. After high school, Roda enrolled in New
York's famed Fashion Institute of Technology to
study dress designing and landed a job as assistant
fashion designer at a New York design house.
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Detroit
News - 12/18/01
Cosmetics firm finds
niche, prospers
Nine years ago Roda Ward Carter quit her job,
left New York City and moved to Florida, then
Pittsburgh. She knew she wanted to start a cosmetics
company. She didn't have any money. She didn't
have much of a plan. What she had was confidence.
And in the end, that decisive ingredient has led
to her success. In August,
the Minority Enterprise Corp. gave Carter its
2001 Pillar Award for "Up and Coming Entrepreneur
of the Year."
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